Yes, there is a solid and consistent reason for not implementing an internal Corporate Social Network (ICSN) and it is very simple: An ICSN won’t solve the communication problems in your organization. Period. Sorry to be the bearer of bad news. If in your company communication flows poorly and badly, a ICSN is not going to fix it. If the communication is one-way and “those at the top” are not interested in what “those at the bottom” think, a ICSN is not going to convince them otherwise. If there is no transparency and the information reaches the people by rumors or external sources rather than…Read More
Or said as a question: why do companies need to have a blog? Or put another way: what does a blog provide to a company that this company may not get from their own website? Because the first thing we read when it comes to blogs is on the choice of the tool: Blogger, Posterous, Tumblr,… But what do they offer to us? Immediacy, flexibility, ease of publication, of administration? Because if this is about having a communication channel, commenting about matters that can be interesting to customers (and not customers), fostering and participating in “the conversation”, forming part of the…Read More
We have the funny habit of always looking for third-party responsibilities. I do not know if it is something cultural or universal, but the truth is that seeing someone like the president of Toyota publicly pronouncing the mea culpa is something that is quite unusual. We talk about what “companies” do, say or are … But what role do we play in that game? If the “companies” do not listen to customers, at 45 you are considered old, pay less salary if you are female, do not respect the rights of workers, ……Read More
Organizations thrive on their ability to allow individuals to remain faceless. It permits them to act badly, not in the interest of their customers. Via sethgodin.typepad.com It can not be said better or clearer. The anonymity of the bureaucracy allows us to write rules that nobody would dare explain to a customer face to face. Transparency is the antidote.