Anotado. Alberto's notes.

Links May 2018

Posted by Alberto Gómez Aparicio in Artificial Intelligence, Enterprise, Health, Internet, Links, Mobility, Social networks, Society, Transformation

When it seemed like this monthly post would only have a couple of links, many interesting posts poped out in my Feedly and started sharing compulsively in the last days. Many things are happening in my life compulsively in lately. I anticipate a post about some news in the coming days. In the meantime, this is this month’s links summary: The Importance Of Having A Purpose In Digital Transformation And Innovation To be placed in the wall and to read it every day: Technology isn’t the answer. It’s an essential…read more

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Your company should not need a blog

Posted by Alberto Gómez Aparicio in Blogs, Enterprise, Internet

Or said as a question: why do companies need to have a blog? Or put another way: what does a blog provide to a company that this company may not get from their own website? Because the first thing we read when it comes to blogs is on the choice of the tool: Blogger, Posterous, Tumblr,… But what do they offer to us? Immediacy, flexibility, ease of publication, of administration? Because if this is about having a communication channel, commenting about matters that can be interesting to customers (and not customers), fostering and participating in “the conversation”, forming part of the…read more

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