Your company should not need a blog

Posted by in Blogs, Enterprise, Internet

Or said as a question: why do companies need to have a blog? Or put another way: what does a blog provide to a company that this company may not get from their own website? Because the first thing we read when it comes to blogs is on the choice of the tool: Blogger, Posterous, Tumblr,… But what do they offer to us? Immediacy, flexibility, ease of publication, of administration? Because if this is about having a communication channel, commenting about matters that can be interesting to customers (and not customers), fostering and participating in “the conversation”, forming part of the…read more