Anotado. Alberto's notes.

Your company should not need a blog

Posted by Alberto Gómez Aparicio in Blogs, Enterprise, Internet

Or said as a question: why do companies need to have a blog? Or put another way: what does a blog provide to a company that this company may not get from their own website? Because the first thing we read when it comes to blogs is on the choice of the tool: Blogger, Posterous, Tumblr,… But what do they offer to us? Immediacy, flexibility, ease of publication, of administration? Because if this is about having a communication channel, commenting about matters that can be interesting to customers (and not customers), fostering and participating in “the conversation”, forming part of the…read more


A commitment

Posted by Alberto Gómez Aparicio in Blogs, Personal

I’ve written many posts in the last months (I believe this is the fourth time I start a blog from scratch), but I have not been constant to give them consistency nor confident to share what I have written. I’ve been reading many blogs for a long time although I almost never leave written comments, but I am becoming more and more exigent. I want to share my opinions and experience about the use of information technologies. I have been taking advantage of what others know but I have not given…read more