A good reason NOT to implement an internal Corporate Social Network

Posted by in Communication, Enterprise, Social networks

Yes, there is a solid and consistent reason for not implementing an internal Corporate Social Network (ICSN) and it is very simple: An ICSN won’t solve the communication problems in your organization. Period. Sorry to be the bearer of bad news. If in your company communication flows poorly and badly, a ICSN is not going to fix it. If the communication is one-way and “those at the top” are not interested in what “those at the bottom” think, a ICSN is not going to convince them otherwise. If there is no transparency and the information reaches the people by rumors or external sources rather than…Read More