We are starting to be aware of the huge amount of data that we spread while we browse the internet.
Some of us are already connecting the dots with what Social Media really mean and the business model of those platforms.
But that is just the tip of the iceberg when we compare it with the possibility of merging those data with those from all sensors and connected devices that are working today.
The possibilities to obtain accurate recommendations are endless, also the challenge of deciding who owns the information.
